Copy based Creative Director with a strong musical bent.
More than 20 years experience in London, including Head of Copy and board director at Proximity London, and eight years in China and Hong Kong. Brand, integrated, digital and response advertising and content in all media. Film, TV, press, radio, long copy, websites, apps, banners, TV ads, radio ads, press ads, mail packs, letters, inserts.
Competent in Mandarin and strong track record of working with Chinese teams to realise ambitious, high profile branding projects to international production standards for brands such as Volkswagen, Mars and Maserati.
Other skills include creative writing and producing internal comms films. Voice over, coaching, personal development coaching, training days and workshops at the DMA and IDM. I have also lectured at Westminster and Tsinghua Universities.
I am a keen musician and enjoy writing and producing my own music.