A joint project between Maserati and Zanadu, a Chinese luxury travel company.
In summer 2013 we took Chinese rock legend Cui Jian on a tour of Italy with Scottish DJ and Producer Howie B to create a work of art with Italian Director Fabio Paleari.
The main film ‘On the bridge to nowhere’ is an artistic and philosophical exploration of the relationship between Chinese and Western culture. The artists' experiences in Italy were recorded in three supporting documentaries. In total the films received more than 2 million views.
Maserati and Zanadu
Micro film and travelogue series